Czech car brand Skoda needed to create buzz among a young audience about road safety features—not the most scintillating topic. They decided to focus on their Front Assist technology that stops the vehicle before it collides with anything, and took a leap past conventional advertising clutter by going to music festival audiences with a live activation. The Skoda Jump Assist hooked courageous fans to a bungee cord; on their way down they saw a life-size image of a truck, braking. Of course, they stopped before they hit it, memorably making the point.
Source: Car brand takes a flying leap
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